The Jewelers of Las Vegas

The story of The Jewelers Inc. is the quintessential story of a true “American Dream”.

Mordechai and Vicki Yerushalmi, married for less than two years, immigrated to the United States with virtually nothing to their names and settled in the burgeoning city of Las Vegas in search of opportunity. A short time later, in October 1976, the couple put together everything they had and opened a small jewelry store to the public at 2400 Western Avenue with only four showcases.


The couple’s focus was to give their customers great service and excellent value is what fueled the company’s rapid growth. Word-of-mouth began spreading throughout the city and more and more customers made The Jewelers their first and only stop for all their jewelry. Mordechai quickly gained the reputation of treating customers like family. To this day, Mordechai and everyone at The Jewelers has steadfastly followed the same commitment.


It is no surprise that The Jewelers of Las Vegas is routinely visited not only by long-time regular customers, but also by second and even third generation customers who are proud to shop at the only place their parents and grandparents trust for their diamonds, jewelry and watches.


Over the past 46 years, Mordechai and The Jewelers have also become famous for their many celebrity customers, including entertainers such as Liberace and Las Vegas legend Wayne Newton. Boxing champions and athletes such as Mike Tyson, Larry Holmes and Floyd Mayweather Jr. are customers along with baseball legend Mike Piazza. And let’s not forget one of the biggest singing superstars in the world such as Celine Dion. Other famous customers are acting legends like Chuck Norris and reality TV star Mama June who shop at his flagship location on Western Ave near the Las Vegas Strip.


“The Jewelers of Las Vegas is such an iconic landmark in Las Vegas. The first time I went to the flagship store on Western Ave was over 25 years ago and I will forever be a customer of theirs”. Tonia Ryan of Tonia In Vegas.


The Jewelers of Las Vegas has become a staple to the Las Vegas community because they are not only a retail establishment but also has the largest jewelry manufacturing and repair facility in Nevada. As a result, custom designs and repairs are more affordable, and The Jewelers can do many repairs while their customers wait. The corporate headquarters and flagship store still sits in the very same spot where Mordechai and Vicki first opened their doors over 46 years ago, although it has significantly expanded over the years.

Along with their desire to provide excellent service to their customers, giving back to the Las Vegas community is equally important to The Jewelers of Las Vegas. They donate throughout the year to multiple schools, charitable organizations, religious institutions, community events, and youth sports teams.

Today, the Yerushalmi family operates multiple stores throughout the Las Vegas Valley, including the company’s flagship store The Jewelers of Las Vegas at 2400 Western Avenue, The Jewelers of Las Vegas Summerlin store at 8502 W. Lake Mead Blvd and several luxury boutiques located within prestigious hotel and casinos including the Venetian, Palazzo and MGM Grand.